Sell iPhone 5
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In September 2012, Apple released the sixth generation of the iPhone, the iPhone 5. Compared to its predecessor, the 4S, the iPhone 5 had some serious design changes that were well received by consumers. The iPhone 5 marked a turning point in the development of the iPhone, as Apple began to incorporate a larger screen and significantly better hardware.
The iPhone 5 featured not only a larger screen than previous models of the iPhone, it was also the first device to feature the Lighting port instead of the 30-pin port that was on earlier models. The aluminum casing on the iPhone 5 allowed it to be 20% lighter than the iPhone 4S and its new A6 processor enabled LTE capability on the iPhone for the first time. The iPhone 5 was a major success with consumers and Apple underestimated how well it would sell.
Despite the success of the iPhone 5, it was not without controversy! Apple found itself under intense scrutiny for adhering seemingly unrealistic labor requirements in its Chinese factories.